The $0 to $1M Playbook: The Unglamorous, Unfiltered Operating Manual for Getting Your First Startup to Revenue

Most startup books tell you to think bigger. This one tells you to think first.The $0 to $1M Playbook is not about vision, mindset, or the mythology of disruption. It’s about 18 months from having an idea to having a business. The unglamorous, sequential, often brutal work that most startup advice skips because it doesn’t make for good keynotes.Every framework in this book comes from the same source: watching what actually happens when founders collide with reality. Not one celebrated exit, but thirty years across venture capital, executive roles at IBM, a neobank, a blockchain compliance firm, and more than fifty early-stage companies. I was the person writing the checks and the one cashing them.The result is a manual for the specific problems that kill companies before they become companies: validating before building, pricing from evidence, selling before you have a sales team, reading a cash flow statement before it reads you.The spreadsheet projecting $10 million by year three is comforting. This book is more useful. Read more